Flower Auction’s notes
In the January monthly report it was mentioned
that Valentine’s prices were going to turn out
very good; but at that very moment it was not clear
yet how good. After all the flowers have been sold it
can be stated that Valentine’s 2006 prices and
results have broken all records. Even the turnovers
were higher, realized with considerable smaller
quantities this year, taking in account the pre and
the actual Valentine’s week together. Those lower
supplied quantities mainly from domestic
production and only but very slightly also of import
products. The explanation of the lower domestic
supplied quantities was the very cold and dark
weather throughout the month of January. Besides,
growers/producers try to save on energy costs,
which have become extremely expensive. Many
growers cannot effort taking such high risks
anymore, as long as the fuel cost is so high.
Retroactively, when prices turned out so high, they
realized they could have made some profits, even
with these high energy costs. Well, it is always easy
to conclude afterwards, but one has to plan the
production in advance, which is not easy. In the
actual Valentine’s week the total average price for all
flowers together ended up at 31 Eurocents per
stem, 3 cents higher than last year during the same
week. Absolutely much higher prices have been
achieved for roses. This year the total average price
for all tea roses together was 62 cents (last year 48
cents). For Grand Prix it was euro 1.65 (last year
1.24) For all small and sweetheart roses the total
average price was 20 cents (last year 14 cents).
Other products with much higher prices these year
were: anthurium, gerberas, helianthus, hypericum,
all lilies, except the longiflorum types, protea, and
wax flowers. Lower prices however for: anemones,
chrysanthemums, carnations, spray carnations,
leucadendron, lilies longiflorum, solidago and
trachelium. Tulip prices have been steady and
identical to last year. Remarkable this year was that
the prices have stayed high until the very last day
just before Valentine’s day. Even during the post
Valentines week the general price level remained
good. Only during week number 8 prices did
slightly slow down, while during week 9 they have
increased again, mainly due to the fact that demand
for the approaching International Woman’s Day
increased, especially for roses. Prices of several
other products however decreased, especially for:
gerbera, gypsophila, alstromeria, solidago,
chrysanthemums and helianthus. Finally results
obtained with the International woman’s Day have
turned out very positive and satisfactory. The VBA
Aalsmeer auction reported a turnover increase for
cut flowers of 4 million euros compared to the same
week of 2005, which was in increase of 14%,
realized just by higher prices. Demand from and
export to the following countries has been best:
Russia, Poland, Lithuania and Croatia. However
good results have also been realized in the
Netherlands, Italy and France. The turnovers of all
auctions in the Netherlands together during the
month of February are published and show a very
positive picture as well. A cut flower turnover
increase of 6.3% was realized with higher prices for
nearly all products.
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