After a very calm and even poorer cut flower
market during the month of January, all really
started to improve, as from the first week of
February. During the second week of the month,
the real Valentine week, demand and sales turned
out very positive. However, not better when
compared to previous Valentine’s Days of the past
years. Some handicaps or disturbing factors this
year were the schools’ winter holiday time and the
cold weather, with minus temperatures during quite
some time. On the other hand, consumers have
been quite careful and even reluctant to buy flowers
and plants, due to the moderate general economical
situation nowadays. With the very high costs of
living and energy, people must compromise all the
time. During the post-Valentine weeks the market
became very calm and slow, which is normal for
this period of the year. It is waiting for springtime,
say traders.
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