Finally, Valentine’s Day’s demand, sales and
results did turn out to be very good, and for
roses even excellent. Supplied quantities of all
flowers and in particularly of roses, were not big at
all. To the contrary, more of them could have been
sold had they been available. No quality problems
at all have been reported this year, neither in
products originating from the Netherlands, nor in
those imported from overseas supplying countries.
Right after the Valentine’s Day the cut flower
market did become calm and too quiet. The cause
was the winter holidays, when many people go on
winter sports, and the return of severe winter
weather, with very low temperatures and loads of
snow, even in the very southern parts of the
country. It was a strong winter this year, for a very
long period, until the end of February. Under such
circumstances it is always difficult to move and sell
fresh and perishable products. Remarkable was the
continuous scarcity and availability of the daffodils.
It seems that production in the producing countries
is late, which can be explained by the dark and cold
weather during the whole month of January.
However, most probably all will arrive to the market
just later. During the very last week of the month
the market has still been very slow and street sales
were almost impossible. On the other hand, flowers
originating from the Netherlands were extremely
expensive. This has, however a positive effect on
the flowers that are directly imported from other
overseas countries. These flowers are imported for
prices that are negotiated for a longer period of
time, and therefore they do not fluctuate that much.
V
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