The improvement of the Valentine’s cut flower
market did take place, but not as good as
during the past few years. The major given reasons:
the general economical situation, which is not at its
best at the moment, the cold weather, and the very
reluctant buyers, wholesalers and even consumers.
Most of the flowers were too expensive this year,
especially the roses. As traders say, roses were so
expensive that consumers change and buy other
things instead. Also the post Valentine’s sales were
not good at all; partly due to the starting winter
holidays, when people go skiing or to sunny and
warm resorts in other parts of the world. During
the last two weeks of February the market did not
recover at all. To the contrary: it was very quiet and
calm. Partly due the carnival celebrations, another
reason not to buy flowers. With the high demand
from certain countries in Eastern Europe and the
very high prices for many products, thanks to the
International Woman’s Day which is hardly
celebrated in the country, situation became even
more difficult. Consumers are just not prepared to
pay such high prices in this period of the year. Also
the weather has turned to real winter again. Low
temperatures and loads of snow make transport and
street sales extremely difficult.
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