Valentine Day’s cut flower demand, sales and
results have been very good and satisfactory,
especially for roses, chrysanthemums and orchids.
Traditionally, carnations are also very popular, but
this year it was different. Partly due to a certain
scarcity of Colombian carnations, partly due to high
purchase prices, and partly due some quality
problems, which were showing up in the previous
weeks. After quality problems have been noticed,
buyers always become a bit reluctant. During the
post-Valentine weeks the market became much
slower and quieter, which is a normal. Fluctuating
prices for Colombia and Ecuador roses were
problematic for good market results. Also Dutch
flowers’ prices were still very high, especially for
roses and chrysanthemums. They say it was due to
high demand in the countries where International
Woman’s Day (8 March) is celebrated. Normally,
there is hardly any special demand for Woman’s
Day in Spain, but this year was different. Good
demand, especially for chrysanthemums, bought by
former East European immigrants, living nowadays
in Spain. That was unexpected, but very welcome,
report traders. Luckily, the chrysanthemum prices in
the Netherlands have quite considerably decreased,
which made sales much easier. On the other hand,
other products such as: dendrobium orchids and
leather leaves have become scarce and too
expensive. New to the current cut flower
assortment in Spain are tulips, aconitum and asters
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